Idea Napkin No. 2

1. My name is Taylor Noe, I'm a business student interested in international business management and law. I have a lot of customer service experience and exposure to office settings. I consider myself professional, competent, and credible. If I were to start this business, I think it would have to become a huge part of my life -- running a business is more than just a full-time job I think it becomes your lifestyle. As someone mentioned in the feedback, this venture could prove potentially very costly, so money management is an important asset to have.

2. I am offering to customers the opportunity they should have had since Day 1 -- guaranteed parking close to campus so they can attend classes, jobs, and after school functions without constantly stressing about getting a 30$ parking ticket. These parking garages will be within half a mile of campus and will only be sold to enough cars so that a space is available for everybody who purchases a decal. With this, you no longer have to worry about parking tickets on campus. In this hypothetical world, I would look into buying the empty lot behind midtown where there is currently plans on building an apartment building. Or across the street near the post office where there is an empty grass lot. Gainesville doesn't have very many empty lots anymore, which makes this hypothetical business perhaps a difficult and expensive one. 

3. I am offering this to anyone who regularly drives to campus, whether it be faculty, students, or employees. Of course anyone is able to purchase a decal, but I think mainly off-campus students would be the target demographic. Someone in the feedback mentioned last time they were an online student, which I didn't even take into account the first time. Unless they live in Gainesville, online students probably wouldn't have much of a need for this business venture.

4. Transportation is not an option. People have to park. People have to get to campus. Customers will want my product because it makes their lives easier, and there is absolutely a demand for parking near the UF campus. I will charge around the same amount per semester as UF, except my parking lots will actually be available for people who buy decals. 

5. I believe one of my greatest competencies is that I am a quick-thinker and problem solver. After years of customer service, I'm also able to remain calm in a stressful situation. In my product I offer close to campus parking with a guarantee you'll be able to park, which is more than UF can say right now.

I think the biggest weak spot in this business is actually the most vital part of it - acquiring the land needed to build parking. Like someone mentioned in the feedback, if I actually wanted to move forward with this, I would probably have to tear a lot down and re-build it. Or, I could acquire a current lot. There is a parking garage in midtown near the pasta place - I could potentially buy that and re-purpose it for UF students. Other than that I think there is definitely a demand, it's just a matter of getting the product. 

Feedback Memo: 

1. Not all students at UF would need this service - like online and international students. 
2. I should consider tearing a current building down - but that may be costly. 
3. There is new technology to help make running a parking garage cheaper, like decals that open garage doors. 
4. The demand for parking is there. 
5. Biggest question is location. 

I incorporated this feedback into my napkin idea just by using the things people said to try and expand upon parts of the business.