1. One of the things that surprised me was the area on entrepreneurship and marketing. I know the book listed some reasons why people don't do marketing research before going forth in their business, but to me it's more important that you know you have a viable business. It may be costly up-front but it could save you tons of time and money down the road.
2. Going off the first part, I was confused that many entrepreneurs do not do marketing research. But, I also don't know a lot about marketing research in general, or how people go about conducting it, so that was confusing as well.
3. Does he think the cost of pre-business research is more beneficial or harmful to most new companies? Also, how much research is considered enough, quantitatively and qualitatively.
4. Like I've said before, it's hard to disagree with someone when they're so knowledgeable about a topic and you aren't. From what I read, everything seemed pretty accurate to me.
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