1. Initially, I was kind of surprised that companies had evolved past basic demographics for marketing. I don't know why it surprised me, it makes a lot of sense to use more useful information than stereotypical demographical data, but I think it's just because I've never really thought about it before.
2. At times, the article used words or theories that I wasn't really familiar with. The chart was also a little confusing too. But overall I was able to understand the article's points.
3. 1. Why do you think non-demographic segmentation has stopped working? 2. Why do companies continue to use methods that don't work?
4. I don't know enough about this topic to really disagree with the author on anything, he seemed knowledgable.
No comments:
Post a Comment