What's Next

Existing Market:
Step 1. I don't know what's next. Building more parking garages, maybe. Or expanding into other universities.

Step 2. I decided to audio record all my interviews this time because I think it makes people more comfortable.

Interview 1. https://soundcloud.com/taylor-noe-984457218/interview-1
Interview 2. https://soundcloud.com/taylor-noe-984457218/interview-2
Interview 3. https://soundcloud.com/taylor-noe-984457218/interview-3

Some of the highlights included:
- Most people thought I had it covered
- Told me to add more spots
- Said customers might want a larger garage
- Have decal options so students who want a more long term or short term option can choose
- Nobody really said anything about how I could grow

Step 3. Based on the interviews, I don't think this business has much room to grow or expand. I mean it's just a parking garage. Like I initially thought, my only real options are to move into new areas and start expanding that way, but it would still just be more parking garages.

I think there's a reason this business model hasn't already been done in Gainesville and I don't see much room for growth or expansion. For growing in my existing market, there is even less room for expansion. There are barely any empty lots near the UF campus, I would have to start tearing buildings down and replacing them with parking garages in order to expand, which is an expensive and time consuming endeavor. The people I interviewed seemed to agree with me.

New Market:
Step 1. I guess I would target people who don't have any need to be on the University of Florida campus.

Step 2. The only way this could apply to those people is if I just started building parking garages in any populated area, like downtown or places like that.

Step 3. I was downtown eating lunch with friends so I decided to interview people who were downtown and looked older.

Interview 4. https://soundcloud.com/taylor-noe-984457218/interview-4
Interview 5. https://soundcloud.com/taylor-noe-984457218/interview-5 (done on the phone with a friend of a friend who graduated)
Interview 6. https://soundcloud.com/taylor-noe-984457218/interview-6

Some of the highlights included:
- Said there was already parking in downtown
- Maybe add more security
- For people who go downtown a lot, they said there actually wasn't a lot of parking
- Suggested I have a catchy slogan

Step 4. It surprised me that some people thought they had enough parking and some people thought otherwise. In downtown Gainesville we already have a lot of parking, and building a giant parking garage doesn't make sense in an area with low traffic. Yes, everybody drives/parks their car, but this market has long ago been tapped into.