1. I was surprised by one of the quotes listed: That adults only use 2 - 10% of their creative potential. How did they measure this information? It seems like it would be hard to quantify, but if true, that is a maddeningly low percentage.
2. The way the author described incongruities confused me. His definition made sense, but his example about the guy who created FedEx was a little confusing - he was right about needing overnight shipping at the time, or wrong? It was unclear.
3. a. How they got the information on the 2 - 10% statistic
b. Which of the four types of innovation models mentioned are likely to turn out successful businesses?
4. I disagreed with his assessment on the right and left brain hemisphere. While they are certainly different, I've read scientific studies that disprove the notion that people are more inclined to use one over the other, and in fact to use one you need the other.
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